Workshops
A three-hour workshop where we dig into your customer journey, data and product together, and your team learns the methods hands-on. From DKK 25,000.
This suits you if you want a quick, clear view of where you’re losing sales.
For webshops and software companies
Find the revenue already hiding in your platform.
Most growth isn’t missing. It’s leaking out of your customer journey or buried in your data. I find where you lose customers, where upsell is waiting, and help you fix it, with a realistic plan instead of growth hacks.
Send me the page on your site that should sell the most. Within three working days, you’ll get a free three-page report on what’s working and what to improve.
Get your free page audit
Anne Cecilie PapeFounder of Kuniho · 15 years between product, data and marketing
I’ve worked with
Sound familiar?
Visitors fill their baskets, then leave at checkout.
Customers buy once and never come back.
Your data sits in five systems, and nobody can say what drives sales.
The proposed fix is a new platform.
You think you know your customers, but you’ve never asked them.
Services
How I find your hidden sales.
1. Understand the customer
Who buys, and why?
We map what your customers actually want, what drives their decision, and how they want to be seen when they choose you.
You get: a clear picture of your ideal customer, and a plan for reaching and convincing more of them.
2. Find the leaks
Where do customers drop off, and why?
We follow the journey from first visit to purchase or sign-up, and on until they get full value.
You get: a map of where you lose customers and what to change. Most of it is cleaning up what you already have, not buying new systems.
3. Dig into the data
Where is the hidden revenue?
We look at how your products, plans and add-ons are packaged and found, by customers, search engines and AI assistants.
You get: recommendations for packaging, visibility and upsell, ready to implement.
4. Make it stick
How does this become a habit, not a one-off project?
We turn the insights into a product and sales strategy, and I stay involved until it runs.
You get: a strategy your team can own.
30%
Higher monthly sales
Life Extension Europe, 2023
12%
More conversions at checkout
Bonnier Publications, 2021
287%
More warm leads
In-house at Lederne, 2016
What clients say
Our customers don’t just buy vitamins. They invest in their long-term health. Anne helped us understand that audience through our own data, and since then we’ve hit our revenue target every month.
Visit Life ExtensionBrian Friis
CEO, Life Extension
A game changer for the working environment. The Nectool.dk platform turns PDFs into digestible content and concrete takeaways, so you can cut through the enormous amount of knowledge in the workplace.
Visit NectoolKatja Teilmann
Head of Grants, Velliv Foreningen
A payment gateway designed for the biggest customers in Denmark, with the tagline “We make every transaction count”, ended up winning over customers – and the team, who now have a stronger understanding of the value of their own product.
Visit FrisbiiMikael Christian Carlsen
VP Sales and Partnerships, Frisbii
Ways to work with me
Strategy and handover
I deliver the strategy – what to change and why – with a clear plan your team can carry out. It usually takes two to three weeks.
This suits you if you can do the work yourselves but need the ideas and direction.
Taskforce
I step in – alone or with UX designer Mads Ny Larsen – as a temporary part of your business, working closely with your data, systems and daily operations. Things get done, not just planned. I recommend six months.
This suits you if you need results fast and your team is already stretched.
Not sure where to begin?
Start with a free page audit. When you want to go further, most clients book a workshop: we uncover the real issues together, and you leave knowing exactly where the biggest gains are.
Hi, I’m Anne
Hidden sales sit between product and marketing. I speak both.
For more than 15 years, I’ve been the bridge between software development and marketing, and I’ve been building with AI since 2015. I combine data, customer insight and product feedback to help businesses grow revenue from both new and existing customers.
Before anyone builds something new, I look at what you already have. That’s usually where the quickest wins are.
Questions I often get
- Do we need good data first?
- No. Getting your data in shape is part of the work. I know data is hard to keep clean.
- How much of our team’s time does it take?
- It depends on the task. We agree up front how involved your team will be.
- What does it cost?
- Workshops start at DKK 25,000. Beyond that, it depends on what you need. The page audit is free, and you’ll get a price before anything else starts.
- Do you work in Danish?
- Yes. I work in both Danish and English.
Ready to find your hidden sales?
Tell me which page should sell the most, and I’ll show you where it’s stuck.